Felicity Dales is the Founder of Body Torque, a biking/triathlon apparel & lifestyle brand based out of Ocean Grove Australia (not far outside of Melbourne). She founded the company in 1986 and today in 2019 the company is still growing!
She shares her story of founding the company and the journey that has brought her on through the year. She also shares her advice and wisdom as a business founder who has seen the business world evolve and shares plans for the company to grow into a global brand in the future.
This episode was a blast to do and Felicity is not only a great person to speak with her story is very inspirational as well. It shows that it doesn't matter where you are the entrepreneurial principles are the same. Taking the Podcast title literally she does (and likely will) hold the record for starting the FURTHEST South.